About Me

I don't just write ads — I build ideas that move culture.

For nearly two decades, I've been turning human truths into unexpected creative, shaping stories that live across screens, stages, and conversations. From global platforms like the FIFA World Cup to major healthcare brands like Eliquis, I create work that connects emotionally and performs strategically.

I started in Latin America and earned my voice inside some of the world's most influential agencies — BBDO, McCann, MullenLowe, MacGarryBowen, FCB, DRAFTFCB — creating across pharma, sports, music, tech, entertainment, and CPG.

I challenge conventions, push ideas further, and believe the best work is fearless, human, and impossible to ignore.