BIMBO

The Play / La Jugada

 A campaign that staged Bimbo products as characters in a series of playful scenes. “The Play” used a familiar household product as the source of the idea, bringing personality to the brand across print, social, and in-store work.

The work shipped across print, social, and in-store activations, reinforcing Bimbo's role as a household staple while bringing fresh personality to a 75-year-old brand. MY INVOLVEMENT-