MICHELOB ULTRA
It's Only Worth It If You Enjoy It.
A body of work built around Michelob ULTRA’s belief that an active life should still be enjoyable. “It’s Only Worth It If You Enjoy It” connected broadcast, out-of-home, shopper marketing, and event work with one consistent point of view.
MY INVOLVEMENT
My involvement on Michelob ULTRA ran from the first whiteboard to the last shelf — brief interrogation, insight mining, and concept generation alongside the strategy team; pitching territories to the client; writing the campaign line and the full ecosystem of headlines, scripts, and social copy.
