MICHELOB ULTRA
Michelob ULTRA — It's Only Worth It If You Enjoy It.
A multi-year body of work spanning broadcast, OOH, shopper marketing, and event activation for Michelob ULTRA — the fastest-growing beer in the US during the campaign window.
The visual system is built around movement, light, and the brand's signature gold — equally at home on a Times Square billboard or a corner-store cooler door.
MY INVOLVEMENT
My involvement on Michelob ULTRA ran from the first whiteboard to the last shelf — brief interrogation, insight mining, and concept generation alongside the strategy team; pitching territories to the client; writing the campaign line and the full ecosystem of headlines, scripts, and social copy.
