Bud Light Cheladas

To Clamato or Not to Clamato? Traditionally, Chelada is a Mexican beer cocktail made with beer, tomato, salt, lime and spices. AB InBev first launched the Bud Light Chelada range in the US in 2008.

A convenience-store campaign for Bud Light Chelada’s Clamato, non-Clamato, and Mangonada varieties. “To Clamato or Not to Clamato?” turned the product range into a simple bilingual choice, using flavor and refreshment to organize the shopper message.

The trade campaign focused on appetite appeal, emphasizing flavor and refreshment.The trade approach was a campaign with focus on cueing appetite appeal - Flavor + Refreshment.

TO CLAMATO OR NOT TO CLAMATO? WITH BUD LIGHT CHELADA, YOU CAN ADD MORE FUN,

My Involvement - Concept Development + Copywriting