Bud Light Cheladas

Traditionally, Chelada is a Mexican beer cocktail made with beer, tomato, salt, lime and spices. AB InBev first launched the Bud Light Chelada range in the US in 2008.

Create a C-store specific program that addresses the POC of success and shopper journey throughout small format for the Bud Light Chelada family with a focus primarily on the Clamato and Non-Clamato based 25oz cans and introduce the new Mangonada offering.

The trade approach was acampaign with focus on cueing appetite appeal - Flavor + Refreshment.

TO CLAMATO OR NOT TO CLAMATO?

CON CALMATO O SIN CAMATO.

WITH BUD LIGHT CHELADA, YOU CAN ADD MORE FUN,