WALMART
Walmart — Everyday, Reinvented. Serve Your Best.
A seasonal campaign for Walmart and McClaren Farms built around the line “Serve Your Best.” The work connected Walmart’s value proposition with the pride people take in feeding family and friends, across video, out-of-home, and in-store executions.
The work spanned print, OOH, CTV, and shopper marketing all built from a single visual language flexible enough to travel from a national TV spot to a shelf-talker.
MY INVOLVEMENT / Concept Development + Copywriting
MCCLAREN FARMS — TV SPOT
SERVE YOUR BEST



